If you want a successful and professional email campaign you need to invest in a complete software. Do not skimp on these tools because they offer important features to avoid ending up in blacklists and reports to monitor the progress of your email marketing strategy.
#6 Harmonized graphics
Offer the experience of reading a harmonious email, with captivating graphics that are usage of our employment database never excessive. For example:
Use tools that allow you to have graphically pleasing links and CTAs
Images and logos must always be of the highest quality
#7 Use A/B testing
This test is now applied in the design of all the most important websites but it can really help us find the detail that makes the difference. A little anecdote? On an American blog I found an article that explained how Obama managed to reach record donations during the 2012 presidential campaign: A/B test.
10. Overlooking details, even the smallest ones
When you send your email, it represents your company in the eyes of the reader. Images, links, etc. Everything from the header to the footer must be taken care of down to the smallest detail.
Research the psychology of color in marketing and tailor your strategy accordingly
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