Twitter advertising can help you achieve a variety of goals, such as increasing brand awareness , growing your follower base, and of course, generating leads. If your primary goal for Twitter advertising is lead generation, then check out the types of videos to use in advertising.
Native Videos and GIFs
Videos generally perform better than GIFs at attracting new customers. However, GIFs are more cost-effective, easier to make, and provide a way to whet the appetite of an audience before the main video. GIFs also have a higher potential to go viral, helped by the subculture associated with them (which videos don’t) — a subculture that migrated from Giphy to Twitter after the social network introduced a built-in GIF library in 2016.
One of the best examples of GIF-based lead generation can be found at Hootsuite. They recently started tweeting funny GIFs of Owly, their mascot. This not only deepens their social media personality, but also allows for a more personalized approach.
Hootsuite
Native videos are perhaps one of the simplest types of video content. If you have an idea and are confident in your creative vision, try shooting a native video and uploading it to Twitter. Native videos work iceland phone number data well to show something unexpected or “behind the scenes,” and they allow a brand to appear more genuine and open. Due to their authenticity, such videos do not require complex production. Below are instructions on how to create native videos on iOS and Android.
Video series
Video series are a great way to attract new audiences and encourage them to learn more. Unlike watching a single commercial, there is a story that introduces a concept that is not resolved until the next video. If executed well, potential customers will return to your page to watch the rest of the storyline. As the story unfolds, you have the chance to introduce your products and services to viewers multiple times. A single series can include multiple videos.
Video series allow you to develop a successful strategy for products without being intrusive. Indirect marketing techniques are more effective when working with millennials , who make up a significant portion of Twitter users. This audience is moving away from TV, radio and traditional media in search of new, original content.
HomeStars analyzed its most popular blog posts and used them to create a series of homemaking tips and tricks, then posted them on Twitter. The team compared the performance of the social media videos with links to the blog posts from which the videos were originally taken. Views of a video about door color, for example, increased by 105% on Twitter, clicks by 8.9%, and engagement by 733%!