What is content marketing and is it right for your business?
Posted: Tue Jan 28, 2025 9:40 am
As HubSpot helpfully explains, this approach leaves you with a blog structure that looks something like this:
Source:Hubspot
A lot of content, spread across a diverse range of topic areas, some of which competes with other blogs you've written - is super inefficient.
The thematic cluster approach offers a solution.
Instead of all those individual articles floating around pakistan mobile database in a disjointed way, topic clusters focus on a single topic. At the center of each cluster is a "pillar page," surrounded by related content that discusses individual elements of that overarching topic in more depth. It looks like this:
With internalA Beginner's Guide to Content Marketing, Moz perfectly implements the topic cluster strategy. Over the course of several chapters, it covers everything you would expect to find in a content marketing 101 explainer, such as:
Content strategy
Marketing funnel
Content idea
Content creation
Amplification
Reporting
And much more!
Honestly, it’s hard not to get carried away by how effective this strategy can be. So, rather than repeat endless superlatives, I’ll let Ahrefs do the talking for me.
Source:Hubspot
A lot of content, spread across a diverse range of topic areas, some of which competes with other blogs you've written - is super inefficient.
The thematic cluster approach offers a solution.
Instead of all those individual articles floating around pakistan mobile database in a disjointed way, topic clusters focus on a single topic. At the center of each cluster is a "pillar page," surrounded by related content that discusses individual elements of that overarching topic in more depth. It looks like this:
With internalA Beginner's Guide to Content Marketing, Moz perfectly implements the topic cluster strategy. Over the course of several chapters, it covers everything you would expect to find in a content marketing 101 explainer, such as:
Content strategy
Marketing funnel
Content idea
Content creation
Amplification
Reporting
And much more!
Honestly, it’s hard not to get carried away by how effective this strategy can be. So, rather than repeat endless superlatives, I’ll let Ahrefs do the talking for me.