Interactive email is really the holy grail of email marketing
Posted: Tue Jan 28, 2025 9:39 am
Let's say you own a single store. You have one customer who buys two bottles of liquor every week, and another who buys infant formula.
Obviously, you wouldn’t want to send an indonesia mobile database email about alcohol sales to the latter or an email about baby products to the former. Instead, divide them into two groups – alcohol and baby – and then you can send them with the appropriate content.
If you're not sure how to get started with segmentation, here are some ideas:
Segment by industry. Knowing your subscribers’ businesses is a smart way to segment your email campaigns. For example, a company that sells gadgets would engage at a much higher rate if you email them on the latest laptops and phones, compared to a car salesman.
Segment by sales cycle. A one-on-one demo or sales pitch won't work for early-stage customers, which is why we suggest sending them a white paper instead. As for your frequent subscribers, they will respond well to free trial offers or product webinars.
Segment by company size. The chances of a small company with only 5-7 employees coming to the biggest industry conference of the year are extremely slim, unlike a company that employs 400 people. Segment your campaigns by company size or annual revenue to increase response rates.
Use interactive email
They not only encouragecustomer engagementand increase interaction, but they can also help you garner more clicks and higher lead generation rates.
Moreover, by sharing interactive content, you have the guarantee that your email stands out for being informative and educational, and not just sounding like a sales pitch.
More than 50% of marketers agree that interactive content plays a key role in persuading customers in the consideration stage of the sales cycle.
Obviously, you wouldn’t want to send an indonesia mobile database email about alcohol sales to the latter or an email about baby products to the former. Instead, divide them into two groups – alcohol and baby – and then you can send them with the appropriate content.
If you're not sure how to get started with segmentation, here are some ideas:
Segment by industry. Knowing your subscribers’ businesses is a smart way to segment your email campaigns. For example, a company that sells gadgets would engage at a much higher rate if you email them on the latest laptops and phones, compared to a car salesman.
Segment by sales cycle. A one-on-one demo or sales pitch won't work for early-stage customers, which is why we suggest sending them a white paper instead. As for your frequent subscribers, they will respond well to free trial offers or product webinars.
Segment by company size. The chances of a small company with only 5-7 employees coming to the biggest industry conference of the year are extremely slim, unlike a company that employs 400 people. Segment your campaigns by company size or annual revenue to increase response rates.
Use interactive email
They not only encouragecustomer engagementand increase interaction, but they can also help you garner more clicks and higher lead generation rates.
Moreover, by sharing interactive content, you have the guarantee that your email stands out for being informative and educational, and not just sounding like a sales pitch.
More than 50% of marketers agree that interactive content plays a key role in persuading customers in the consideration stage of the sales cycle.