The article explains:
Interesting figures about influencer marketing in 2020
Opinion leaders: who are they and why
3 Reasons to Work with Social Media Influencers
4 Preparatory Steps to Working with Opinion Leaders
Important stages of working with an opinion leader
Is it worth working with "star" influencers?
Benefits of Working with Micro Influencers
The wrong and right approach when working with opinion leaders
15 Cool Tips for Working with Influencers
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
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How to work with opinion leaders? After guatemala email list all, many people think of them as some kind of unattainable celestial beings who will definitely not take on the firing of your pots, no matter how much you ask them to do so. Is this true? Not quite. Whether they are real celebrities or experts in a narrow field, they are all the same people as you and me. And all people need three things: attention, financial independence, and a good attitude.
By juggling these needs, you can attract almost any influencer to your side. True, there are a few subtle points here - you need to understand who to contact and with what product, what to offer in exchange for the service and how to negotiate. Read about this and much more in our material.
Interesting figures about influencer marketing in 2020
The rapid development of social networks has led to the emergence of such a concept as influencer marketing. In essence, this new ideology of product promotion has become an ascending trend based on the authority of people who are popular with a certain target audience. We can say that this is the highest level of word of mouth, because people always treat recommendations more attentively than conventional types of advertising. Real examples will serve as proof.
Advertising has penetrated all spheres of life, and people are constantly under its pressure. We are surrounded by billboards, banners and posters, and commercials are shown on all TV channels. In this regard, consumers' perception and sensitivity to traditional advertising is decreasing. It is significant that in 2019, 763 million people in the world downloaded applications for their gadgets that block advertisements. However, marketers note that about 92 percent of Internet users regularly study reviews, ask questions on forums, and view comments.
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According to Nielsen research among viewers aged 18-24, the number of those spending time in front of the TV is declining by 9.5 percent every year.
Conversely, social networks are increasingly expanding their audience reach: by January 2020, the number of users was 3.8 billion. More than 70 million Russians use their accounts: YouTube is in first place (63%), VKontakte is in second place (61%), Odnoklassniki is in third place (42%), and Facebook is in fourth place (35%).
The importance of influencer marketing is primarily in improving the company's image and, consequently, increasing the number of potential customers. But sometimes, advertising by opinion leaders immediately leads to increased sales.
How to work with opinion leaders - this is what our article is about.