Job advertisements on the Internet – advantages and disadvantages
Posted: Tue Jan 28, 2025 9:26 am
Find talented people who are currently looking for a job? Many employers choose e-recruiting for this purpose. The Internet guarantees a large reach and also the option of being able to find ads using search terms. But what are the advantages and disadvantages of e-recruiting?
This is where e-recruiting has the edge – the most important advantages
Job advertisements can be published more quickly because – unlike print advertisements – you do not have to take newspaper publication dates into account.
While print advertisements are expensive, online recruitment can save you a lot of money if you're clever. Costs can also be eliminated entirely, for example if you publish a job advertisement on your own website. International applicants can be considered for many positions. You can also reach these people with an online job advertisement without much effort.
Since many applicants are looking for a very specific job, the job advertisement is also found using different search terms and can therefore be filled more specifically.
Strategic mistakes in the wording of an online job offer can be corrected quickly: If applicants keep asking the same question, for example, the ad can be supplemented with the missing information, or misleading wording can be replaced with others without having to pay for the ad to be published again.
Disadvantages of online recruitment
In order for the desired candidates to find the job advertisement using certain search terms, these must of course also be mentioned. This is the only way the job advertisement will be included in the mailing list of people who have created a search alert on the job board. It is therefore necessary to do some research beforehand to find out which wording should be used in the job advertisement.
Employers must also take other aspects of search engine optimization into account when creating advertisements on the Internet. When creating online job advertisements, employees should exercise the greatest care: if this is undesirable, the job advertisement must be prevented from being automatically renewed. Otherwise, the costs for the advertisement in an online job exchange can even be higher than the job advertisement in a daily newspaper.
In order to reach the best talents looking for a job, not every job advertisement on uk gambling data a conventional platform is suitable. Therefore, it is often necessary to research in advance which advertising platform is currently popular for e-recruiting in the respective industry.
The use of personnel is also required to manage the job advertisement. For example, there should be a contact person who is available to answer applicants' questions. If an employer proves to be unreliable in this regard, word gets around quickly - for example in the form of a negative review on an employer review website. Depending on the size of the employer who chooses online recruitment, they usually have the necessary knowledge of how to find suitable people looking for a job most easily via advertisements on the Internet, so that inexperienced companies are more likely to be affected by the disadvantages mentioned above.
One drawback of online job advertisements, however, is that - depending on the platform - there is often a lot of competition, which means that the job offer can no longer be found just a few hours later. This can be remedied by publishing an advertisement in a reputable trade magazine, but this is associated with higher costs.
Whether it's a print or online ad, there's no guarantee that you'll reach the really interesting candidates with your job ad. The most promising people often already have a job that they're happy with. In the war for talent, it's important to take unconventional approaches to finding employees and advertise all vacancies in Germany .
This is where e-recruiting has the edge – the most important advantages
Job advertisements can be published more quickly because – unlike print advertisements – you do not have to take newspaper publication dates into account.
While print advertisements are expensive, online recruitment can save you a lot of money if you're clever. Costs can also be eliminated entirely, for example if you publish a job advertisement on your own website. International applicants can be considered for many positions. You can also reach these people with an online job advertisement without much effort.
Since many applicants are looking for a very specific job, the job advertisement is also found using different search terms and can therefore be filled more specifically.
Strategic mistakes in the wording of an online job offer can be corrected quickly: If applicants keep asking the same question, for example, the ad can be supplemented with the missing information, or misleading wording can be replaced with others without having to pay for the ad to be published again.
Disadvantages of online recruitment
In order for the desired candidates to find the job advertisement using certain search terms, these must of course also be mentioned. This is the only way the job advertisement will be included in the mailing list of people who have created a search alert on the job board. It is therefore necessary to do some research beforehand to find out which wording should be used in the job advertisement.
Employers must also take other aspects of search engine optimization into account when creating advertisements on the Internet. When creating online job advertisements, employees should exercise the greatest care: if this is undesirable, the job advertisement must be prevented from being automatically renewed. Otherwise, the costs for the advertisement in an online job exchange can even be higher than the job advertisement in a daily newspaper.
In order to reach the best talents looking for a job, not every job advertisement on uk gambling data a conventional platform is suitable. Therefore, it is often necessary to research in advance which advertising platform is currently popular for e-recruiting in the respective industry.
The use of personnel is also required to manage the job advertisement. For example, there should be a contact person who is available to answer applicants' questions. If an employer proves to be unreliable in this regard, word gets around quickly - for example in the form of a negative review on an employer review website. Depending on the size of the employer who chooses online recruitment, they usually have the necessary knowledge of how to find suitable people looking for a job most easily via advertisements on the Internet, so that inexperienced companies are more likely to be affected by the disadvantages mentioned above.
One drawback of online job advertisements, however, is that - depending on the platform - there is often a lot of competition, which means that the job offer can no longer be found just a few hours later. This can be remedied by publishing an advertisement in a reputable trade magazine, but this is associated with higher costs.
Whether it's a print or online ad, there's no guarantee that you'll reach the really interesting candidates with your job ad. The most promising people often already have a job that they're happy with. In the war for talent, it's important to take unconventional approaches to finding employees and advertise all vacancies in Germany .