The advantages of a bidder will be appreciated first and foremost by specialists who have a good idea of which keywords have the lowest conversion and which words in a query should not show an ad to a user (minus words).
At the first stage of launching an advertising campaign, using a bid manager can lead to a violation of the Pareto law, when 80% of the actions taken give only 20% of the final result. It is advisable to implement a bidder at the stage of active campaign operation with stable results, when enough information has been collected for analytics. Based on the study of the collected data, the service will help to increase the quality indicator of ads and raise the CTR.
Bidder is also useful for companies promoting georgia email list their product in different countries. Ideally, a separate website is created for each region, taking into account territorial features, but this method of increasing conversion is expensive and therefore not suitable for everyone. A compromise option can be considered the creation of two resources - for Moscow and for other regions, thanks to which they achieve a decrease in the turnover of regional auctions.
The difference between a bid manager and an optimizer
For advertisers who have a standard rate for all keywords and a very small budget, the bidder is not suitable. The strategy "Average cost per click" is more appropriate in this case.
Review of popular bid managers
Let's look at popular services with bidders that guarantee minimal risks of falling positions.
AORI
The program explains in detail each step of setting up a campaign, so it will not be difficult to understand it. You will only have to pay for clicks, the service costs nothing for the advertiser.
It is well suited for entrepreneurs who have to do their own internet marketing, as it does not require much time to set up an advertising campaign and place ads on several platforms at the same time. To do this, use the Aggregated Advertising Campaign function.
In addition, AORI has:
Bid manager for bid management. To configure it, you set the allowed increase step and the upper bid limit. The system holds the position for the keyword within the specified parameters.
Synchronization with Metrica and Analytics. AORI uses the goals specified there to optimize work with contextual advertising.
The keyword selection service Yandex.Wordstat and Google are presented in a single window.
Budget balancer. Offers options for distributing the advertising budget between different platforms if there is enough information. First, AORI allocates equal shares of the budget to all platforms, and after three days, based on the collected statistics, it determines the priority one, whose indicators are better than the others.
The Bulk Operations feature allows you to make the necessary replacements in all campaigns at once.