What is Paid Traffic and Why Should My Business Do It?

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Are you hearing more and more about paid traffic and still don't know what it is? Don't worry, from now on you will discover how to expand your business with this essential digital marketing strategy.

What is Paid Traffic?

First of all, it is important to say that paid traffic is a marketing strategy used to attract clicks to a page, be it a website, a social network, a video or even a WhatsApp number. It works like an advertisement capable of buy mailing list by zip code your target audience go to the company's website and make a purchase, watch a video, visit a social network or call your sales team on WhatsApp. It all depends on your specific objective.

Unlike organic traffic, paid traffic involves a financial investment to promote your content or company. The famous Instagram Sponsored Ads or those ads at the top of the Google page are examples of paid traffic that everyone has seen. This way, your brand achieves greater visibility in the market, since it will be seen by more people and, consequently, can make more sales.

What is the benefit of doing paid traffic?

The biggest benefit of paid traffic is the possibility of having your ads targeted at specific people, thus increasing the chances of achieving your goal, whether it is to sell more, become known within your niche, or something else. Paid traffic is considered a results accelerator, as it allows you to create campaigns with specific goals according to your company's needs, generating more results in a short period of time.