How to Update Buyer Personas Using Google Analytics, Social, and Hubspot
Posted: Tue Jan 28, 2025 9:19 am
You did it. You created your buyer personas , you understood their needs and you developed your content strategy. Now all you have to do is start writing, publishing and putting away that file that tells you who “Marco - CMO of a food company” is. Yeah? No… absolutely not.
You’re just getting started with buyer personas. You need to update them because, over time, they change.
After this sparkling introduction that, I'm sure, will have given you an apoplectic attack, I can reassure you. Keeping your buyer personas up to date can be scary, but you have nothing to fear. Today I'm going to show you how why purchase dentist database from us much information you already have at your disposal to understand your potential customers , but, before we begin, let's do a very quick review.
What are buyer personas?
Why do you need to create buyer personas?
They must be defined at the beginning of any marketing strategy because they clarify precisely what to talk to the public about, how, when and on which channels.
A buyer persona includes information:
demographics;
ethnographic (as interests);
on the objectives (what he needs);
about the problem or problems your typical customer faces in relation to your product or service;
on objections to the purchase;
the challenges.
This is a real identikit that helps you imagine the potential buyer, giving him (or her) a name, a surname and a face.
For many, a buyer persona should be created and abandoned at the bottom of the folder containing the strategic information of a digital marketing campaign, but, as I was saying before, unfortunately there is nothing further from the truth.
You’re just getting started with buyer personas. You need to update them because, over time, they change.
After this sparkling introduction that, I'm sure, will have given you an apoplectic attack, I can reassure you. Keeping your buyer personas up to date can be scary, but you have nothing to fear. Today I'm going to show you how why purchase dentist database from us much information you already have at your disposal to understand your potential customers , but, before we begin, let's do a very quick review.
What are buyer personas?
Why do you need to create buyer personas?
They must be defined at the beginning of any marketing strategy because they clarify precisely what to talk to the public about, how, when and on which channels.
A buyer persona includes information:
demographics;
ethnographic (as interests);
on the objectives (what he needs);
about the problem or problems your typical customer faces in relation to your product or service;
on objections to the purchase;
the challenges.
This is a real identikit that helps you imagine the potential buyer, giving him (or her) a name, a surname and a face.
For many, a buyer persona should be created and abandoned at the bottom of the folder containing the strategic information of a digital marketing campaign, but, as I was saying before, unfortunately there is nothing further from the truth.