The percentage of site bounces that can be considered normal
Posted: Tue Jan 28, 2025 8:52 am
If you look at the surface, you can come to the conclusion that the resource, which is quickly closed, is useless and uninformative, and advise its owner or webmaster to fight more actively for the audience: keep it longer, try to lure it to other pages. If you generalize the conclusions from different sources, a rate of about 15-20% of refusals for Yandex.Metrica (provided that refusals are counted in standard ways) and 60% for Google Analytics is considered normal.
But what if we are talking about tow truck or taxi websites? The ideal website for calling transport is one that allows you to do it in a couple of clicks and just a few seconds, without spending long minutes reading.
Session duration and croatia email list number of pages visited vary greatly across different niches and are valued differently.
Niches with long-term content study : careful examination of product catalogs, reading reviews and advice from blogs, comparing equipment models. People need time to decide on a purchase. The fewer refusals on such a site, the better: it means it is interesting and useful.
Niches with a quick solution to the problem : the client goes to the site with a clear goal, for the achievement of which it is not necessary to analyze megabytes of information. For example, he urgently needs a plumber, computer repair or furniture transportation. A delay on such a site indicates its inconvenience: if you have to search for a long time for what you need, then something is wrong with the resource.
Search engines are excellent at distinguishing between user intents and needs. They evaluate websites based on bounce rates, which are average for a niche and topic. Therefore, you should not worry too much about a lot of bounces, the main thing is that user behavior matches your goals and there is a high conversion rate.
Differences between bounce rate and exit rate
Think about why people spend a lot of time on a website: because they are interested in studying the content or because they are rushing around in a fruitless search for the information they need?
For each online store, behavioral metrics are individual, and all together, as a whole, they form a behavioral pattern. When redesigning, changing navigation or making serious adjustments to content, this pattern inevitably changes. However, the key role is played not by the pattern itself, but by its influence on the purchase - the final goal of the site visitor.
A search engine is quite capable of assessing the quality of a site's solution to specific user tasks. The search engine measures the duration of sessions, the number of first and last clicks from search results - these are much more important indicators that affect the site's position more than bounce rates, viewing depth and other metrics separately.
Focus on the essential business factors rather than individual metrics.
But what if we are talking about tow truck or taxi websites? The ideal website for calling transport is one that allows you to do it in a couple of clicks and just a few seconds, without spending long minutes reading.
Session duration and croatia email list number of pages visited vary greatly across different niches and are valued differently.
Niches with long-term content study : careful examination of product catalogs, reading reviews and advice from blogs, comparing equipment models. People need time to decide on a purchase. The fewer refusals on such a site, the better: it means it is interesting and useful.
Niches with a quick solution to the problem : the client goes to the site with a clear goal, for the achievement of which it is not necessary to analyze megabytes of information. For example, he urgently needs a plumber, computer repair or furniture transportation. A delay on such a site indicates its inconvenience: if you have to search for a long time for what you need, then something is wrong with the resource.
Search engines are excellent at distinguishing between user intents and needs. They evaluate websites based on bounce rates, which are average for a niche and topic. Therefore, you should not worry too much about a lot of bounces, the main thing is that user behavior matches your goals and there is a high conversion rate.
Differences between bounce rate and exit rate
Think about why people spend a lot of time on a website: because they are interested in studying the content or because they are rushing around in a fruitless search for the information they need?
For each online store, behavioral metrics are individual, and all together, as a whole, they form a behavioral pattern. When redesigning, changing navigation or making serious adjustments to content, this pattern inevitably changes. However, the key role is played not by the pattern itself, but by its influence on the purchase - the final goal of the site visitor.
A search engine is quite capable of assessing the quality of a site's solution to specific user tasks. The search engine measures the duration of sessions, the number of first and last clicks from search results - these are much more important indicators that affect the site's position more than bounce rates, viewing depth and other metrics separately.
Focus on the essential business factors rather than individual metrics.