Will this tool actually help me build what I need?

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14. Challenge: Jumpstart a Lead’s Path to a Goal
A challenge is a lead generation campaign made to drive intentional action over a defined period of time. You can host such a challenge inside your product (if you offer a free trial), send prompts over email or text messages, or even host live video sessions—the choice is yours.

The goal is to spark some FOMO (fear of missing out) and encourage action that naturally ties into your product.

Example: The Refresh Reset challenge on the Alive app
Lead Generation Examples - Refresh Reset
Alive is a fitness app with workout programs both for the gym and at home. It works as a monthly membership, with a 7-day free trial available. Whitney Simmons, its founder, counts over 3.5 million and 2 million followers on Instagram and TikTok, respectively, so her content is already working to generate leads for Alive.

To further fuel lead generation for Alive, the company ran a jordan telegram data challenge that included workouts, mobility exercises, and even mental health prompts for a 21-day period. This encouraged people to join the community and go through the challenge together to start or refresh their fitness journey.

Why This Lead Generation Example Works:
All of the prompts and exercises were hosted inside the Alive app, so those who were new to the Alive world had to sign up for a free trial to access the challenge.

This meant they could fully experience all the advantages and features of the app, and the challenge ensured they would log in every single day for maximum results—and help increase conversion rates.

15. Examples Library: Show Your Leads the Success That’s Possible
If you offer a tool that builds something, there’s a good chance leads are asking: