In total, we removed over 10,000 posts. We did not redirect these URLs, and simply let them 404 after the migration. No one seemed to miss them. FYI: another excellent resource on content pruning is this excellent webinar with Bernard Huang, Suganthan Mohanadasan, and Andy Chadwick. 4. Better internal linking & user experience Even though we were porting over the same content and basic design, the migration presented a terrific opportunity to improve user experience.
To accomplish this, we made two tiny tweaks to the overall UX: Added breadcrumbs poland gambling data throughout the app Added highly relevant "related questions" in the sidebar Breadcrumbs and related questions in the Moz Q&A forum. The old Q&A had neither of these features. Users who landed on a question had no options to explore other questions. As a result, we suffered for years with a frustratingly high bounce rate and poor site engagement metrics. Results: Before and after the migration To be honest, I've never seen a migration quite like this.
prepare everyone for the most likely scenario: be prepared for a 15-30% dip in traffic for 1-3 months while Google processes all the URLs. In truth, nothing even close to that happened. As you can see in the chart below, we actually saw an increase in traffic, nearly starting at day one. Google Analytics chart showing an increase in traffic after the forum migration. In fact, in the two months after the migration, organic Google traffic to Q&A pages was up nearly 19% compared with traffic to all other pages.
Having performed many migrations, I did my best to
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