Aberdeen Group claims that companies that use video in their online marketing strategy see their revenues grow 49% faster than those that don't. Learn about the value of this visual communication and the process of creating a first-person audiovisual project.
We live in a time when we have an excess of information, receiving content through many media and channels. We are increasingly demanding in the quality of the content we receive and, therefore, brands strive every day to have more direct and efficient communication. So far, nothing new, nothing we don't already know. The question is, who among us - even if the content interests us - doesn't read only the boldface, summarizing the content in a few sentences?
This is where the real strength of video comes in: a much cyprus phone number data more attractive format and with the right ingredients, the return can be surprising. It is the time of video marketing , the use of video to promote a product or service to achieve objectives within a marketing strategy.
Interestingly, our brain is able to process an image in just 13 milliseconds, much faster than a word (via Urban 360 ). Today, 78% of the content consumed on the Internet is audiovisual according to a study by Visual Networking Index . 9 out of 10 users consume and expect to be surprised by videos of their favorite brands, and 65% end up visiting their websites later.
One of the biggest beneficiaries of this format is online shoppers: 90% say that video helps them in their purchasing decision, and 85% prefer to buy on websites where there is a product video, as it helps them understand it (via Multi Visión Digital ).
A video is capable of containing the equivalent of 1,000,000 words. Images build our personality. Sounds are capable of creating an atmosphere and making our emotions jump, and editing and voice-over are capable of making us empathize with the story. All these resources are much more effective than telling your story with text.
But not any video is good, we have to create the perfect recipe to achieve the 'WOW' effect.