How are snippet and meta description related?

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How to Write an Ideal Meta Description
The metadata "Title Tag" and "Meta Description" are among the most important parameters in the HTML code of the website. The website visitor does not see the meta tags. Rather, they are defined by the operator of the website - sometimes with HTML special characters . This is how the document content is described. The meta description is therefore the description of the website in question - and this is crucial in relation to search engine optimization, for example.




Google displays the snippet in the preview texts. Since this is an excerpt of the following content, it is of great importance because it is here that the user decides whether to visit the website or not.

The snippet consists of the title, the URL and the meta description in HTML. The search engine does not follow any strict logic here, but decides for itself which description best fits the content of the target page.

Google is interested in satisfied users , but if they are dissatisfied because they nigeria gambling data cannot find the desired content, Google lowers the ranking or adjusts the content of the snippet. This is why the snippet can match the meta description of the website. If the meta description accurately describes the content of the page, then Google also gives the page the appropriate relevance.



Meta Description and the appropriate keywords
It is important that the search terms are mentioned as early as possible in the description. In addition, the keywords in the h1 heading and the title tag should be consistent. The keywords should be chosen with the user in mind; keyword analysis tools are often very helpful here.



The meta description must always have unique content
A website usually consists of a homepage and several sub-pages. A separate meta description must always be created for each one. Copy and paste is often used to save work, but this is definitely not recommended.

If it is not possible to write unique content for each subpage, it makes sense to simply leave it out. The snippet of a website without a meta description does not remain empty, because Google fills it with the content of the page. If the website contains high-quality text, the result does not necessarily have to be bad.