It is on this last project, particularly innovative in terms of format but also in terms of its production method, that we spoke with Magali Philip , co-producer of the Short, and with Marie Rumignani , doctoral student at the University of Neuchâtel and scientific collaborator at RTS.
An unprecedented exploratory phase
Before diving head first into prototyping new formats, RTS brought together journalists, digital project managers, social networks and distribution in its Info35 working group. This phase of reflection was an opportunity to review editorial practices and uses relating to news consumption, which is no longer linear and varies according to audiences.
"It was a deliberately heterogeneous group, which certainly lacked chinese america data representatives of the technical field. As a researcher, it was very interesting to observe how this information on uses was then operationally restored, by people who were not necessarily convinced at the beginning and who became drivers over time.vocabulary and the same desires for the rest of the project," remembers Marie Rumignani.
An innovative production method
The Short project and the choice of WhatsApp emerged in one of these working groups.
As in many traditional media, digital platforms are primarily used to promote TV or radio content and only timidly venture into creating native formats. It was therefore a real gamble for RTS to imagine a journalistic format, editorialized for a particular distribution.
“The idea was to create a morning format to support the mobility of young people and to counter the proliferation of fake news circulating on the messaging platform,” says Magali Philip. “The Short was entrusted to the journalist Davy Bailly-Basin . It was the project that was the fastest to design, and a first version was released 2 weeks in advance.”