In fact, Google confirmed last week that adjusting the date of an article can have a positive effect on better ranking. This was a topic in the last Google Webmaster Hangout. Normally, many users and website operators find it rather a thorn in the side when the date of certain pages is simply adjusted without updating their content at the same time in order to appear higher up in the rankings. According to John Müller, such cases are also forwarded internally to a team that investigates such cases more closely. Otherwise, he also suggests forwarding screenshots and URLs to him in the event of such manipulation.
The latest episode of Google's "SEO Mythbusting" is about the topic of "content". Many guides recommend posting new content regularly, but at some point you may no longer be able to think of any really relevant topics and you tend to generate content that is rather empty or repetitive. And that's exactly when you should consider whether it's even worth rcs data pakistan producing content that takes up time. In the video, Martin Splitt explains that it depends on the type of website and whether new content is even necessary on a regular basis. You should look at which pages have impressions without clicks. If necessary, you should use this initial overview to see which pages need an update or, ideally, should be removed completely. He also mentioned, similar to John Müller a few times before on Twitter, that the number of words doesn't say much about the relevance of a text. Certain topics can be explained well in far fewer words than in huge texts in which the topic is repeated several times.
In addition to the latest innovations in Google My Business, the new update to this service focuses on health aspects. It is now also possible to specify directly whether employees wear masks on site, whether temperature checks are carried out or whether you should only come by appointment. This way, customers can prepare better and companies can also show that the well-being of (potential) customers is important to them. As with many updates, this option may not appear equally for all services.