But you might not have the insights to

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Then there’s customer expansion—what does it take to grow with a customer? Would a customer that’s been successful with your business want to pay more for new services? What about new products or features? Or to add more users on your platform?

The insights you gain at this stage will shape the future of your business. If you can crack the code for customer acquisition, retention, and expansion, your growth can take off like a rocket ship.

Avoiding Common Mistakes and Pitfalls as You Scale
Mistake #1: Leaving “Learning Mode” too Early
If you ask me, some founders leave “learning mode” too quickly. They want to skip from Step 8 to Step 692 as soon as possible. So they glean one insight from their first customers and call it a day. Time to scale, scale, scale!


When people ask me how I came to understand my customers, they norway telegram data tend to assume I sat in a room and brainstormed. As if I learned about my ideal customer by jotting my best theories down on paper. That’s not remotely what happened. Instead, I was always willing to stay in “learning mode” and see where my existing customers were pointing me.

The temptation is to believe that a growing business means you’ve figured everything out at this stage. You’re so eager to get to a stage where you can scale that you’ll pull the trigger after you glean any new insight.

But it’s a mistake for founders to speed past these early customer milestones without appreciating what a gold mine these learnings can be for shaping their startup into a truly durable business in the long term.

Mistake #2: Scaling Too Quickly
The consequence of leaving “learning mode” is that you try to scale too quickly. But there’s a big risk here. If you move too fast, you can start acquiring the wrong customers, scaling the wrong channels, and even making the wrong product decisions.