Most marketers prefer five formats of collecting information for market research, considering them the most effective. Qualitative data is obtained in the following ways:
Interview . The respondents are representatives of the target audience who will have to answer a series of open questions.
Observation . The study is conducted at the time of the process being studied. The essence of this method is to track the behavioral factors of consumers. For example, if you give a simple advertisement about the sale, you can evaluate the popularity of the product and obtain information about the category of potential clients, recording data on who and how often responds to it.
Focus group. A group is created, which includes representatives of the target audience. They will have to express their opinions by answering a series of open questions.
Quantitative data can be panama email list obtained in the following ways:
Experiment . Confirmation or refutation of certain hypotheses and tactics is carried out in practice. With the help of such studies, it is possible to evaluate marketing methods and identify hidden problems that reduce their effectiveness.
Questionnaire and data collection . To implement this method, similar questionnaires with closed questions are used. In this case, the goal of market analysis is to obtain statistical data. This can be achieved with the correct definition of the target audience.
10 stages of market analysis
Using the listed methods, it is possible to determine how interested the consumer is in a given product, identify its strengths and weaknesses, and assess the competitiveness of the product. For their practical implementation, one of the following forms can be chosen:
Direct communication with the consumer . A format suitable for representatives of small businesses or businesses aimed at a narrow market segment.
Internet resources . Organizing a survey on social networks or paid specialized sites is a fairly popular way to collect information. However, it has one serious drawback - a large margin of error in sampling a market segment.
Observation . Companies that operate over a period of time can collect statistical data by studying the behavior of different categories of consumers: who and how buys the offered product/service.
Studying information that has already been collected by other companies.