It’s better not to touch or change anything again

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We turn off everything except direct traffic – this is a common reason or client request. This suggests that the customer does not analyze the entire chain. But in analytics, you can find out the entire client path and which types of traffic were most often involved in the chain.

If everything works, . Often, specialists mistakenly transfer working keys or new products to a new campaign. This is a gross mistake. What is not working in this campaign should be transferred to a new one. Then you will get some result in another campaign without losing the result that you achieved in the current campaign.

In addition to these moments, there are also corrections. It happens that specialists make vietnam rcs data corrections every hour, every day. In addition, the client himself carries out the editing. When an intelligent strategy works, each edit sets your result back by several days, or even weeks.

data exclusion

Data exclusion refers to "inadequate orders" in the operation of a smart campaign on intelligent strategies. Then you can exclude data. To do this, in Google Ads, you need to select the "Bid assignment" tab.

data exclusion

And then move on to advanced tools – data exclusion.

data exclusion

Then exclude from your campaign the one that received an inadequate number of orders at an inadequate cost. You can exclude a specific campaign, device and thus level the situation.