Why social networks don't produce results: TOP 6 popular mistakes in promotion

sumaiyakhatun27 · Post by **sumaiyakhatun27** » Tue Jan 28, 2025 4:27 am

Did you know that SMM may not work? But it can be fixed. We asked an independent expert, as well as a lecturer of our courses SMM Specialist , Targeted Advertising , and Internet Marketing Specialist Serhiy Zhelep about the main mistakes when promoting on Facebook and Instagram, the principles of social networks as a channel for attracting customers, and the effectiveness and budgets for SMM .

Mistake #1. Chasing subscribers
As soon as we start attracting more and more audience to our profile and collecting followers, we can see a sad picture: the audience is growing, but the reach is falling.

It happens that publications are placed on the brand or company page without usa rcs data advertising, but there is no special result from them. The team continues to work on activation, organize contests, interactive activities to increase activity. But it is very difficult for medium and small businesses to achieve significant results without advertising.

pursuit of subscribers

When running Facebook ads to get more followers, we select the “Likes for Page” option. Accordingly, the network algorithm selects an audience that will subscribe to the page, but will not immediately buy a product or service. In the process of your communication through content, potential customers should warm up, become loyal, and place an order.

The scheme is complex, but it starts with content. If a person visits a page and sees that there are no publications, activity, followers, or reviews, it will arouse suspicion.

Therefore, before you start building an audience (not through contests, because then users will get bored and leave), you need to prepare a page. I recommend attracting to your product the audience you interacted with: existing customers, email subscribers.

In addition, consider the demand for the product, because there are topics that do not need to be warmed up. For example, it may be a fan product, and to collect customers for it, you should not bother with subscriptions. In this case, I recommend leading the user directly to the site, and then inviting him to subscribe to the page.