More than 1,300 attendees met on April 25 and 26 at the Palacio Municipal de Congresos in Madrid to listen to the leading experts in digital marketing. This event has established itself as the largest event in Europe on marketing and digital transformation.
“The Inbounder doesn’t want to be aspirational, like so many talks and conferences, but rather it sets realities.” This is how Gianluca Fiorelli, SEO expert and WAM collaborator, opened The Inbounder Global Conference 2018.
The event brought together attendees from 40 nationalities , including Spain, Portugal, the United Kingdom and Germany. The profile of professionals was diverse, from CEOs and top managers of companies, to middle managers, such as Marketing Directors and Sales Directors , especially from the SEO, e-commerce, social media and brand sectors. There was notable interest in digital marketing companies and agencies , which made up 60% of attendees.
The Inbounder 2018
SEO and search engine marketing, the main course
The world's leading experts in SEO and search engine spain phone number data marketing, such as Gianluca Fiorelli , SEO consultant and Web Strategist; Aleyda Solís , founder of Orainti (her own SEO consultancy), or Marcus Tandler , founder of Ryte, discussed how to face, from a content perspective, the challenges posed by visual search, positioning strategy, Artificial Intelligence and machine learning , which will make searches increasingly more precise.
Gianluca Fiorelli
Fiorelli focused on the future of search engines. Specifically, on what our world will be like when Artificial Intelligence is fully installed and new types of searches emerge. “Everything, absolutely everything, can be searched on a search engine like Google, Facebook or iTunes store ,” he stressed. Gianluca Fiorelli spoke, above all, about contextual marketing. In contrast to this vision of the future, Aleyda Solís carried out an exercise to analyse the fundamental areas that an SEO strategy should have today. “If you have a bad SEO strategy, you just have to rethink what digital assets your company has. From there, you just have to follow a series of steps, we call them good practices, and the results will come,” said Aleyda Solis.