Studies show: Google Adwords is profitable

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Studies show: Google Adwords is profitable
If the competition on the web is too great to achieve optimal results with professional search engine optimization alone, Internet service providers often have an ace up their sleeve: search engine marketing. With paid Google Adwords ads, you can catapult yourself to number 1 in the results list even in highly competitive industries. Studies from the USA now prove that this form of advertising is worthwhile.


For every dollar that US retailers spent on paid search results during australia phone data the 2012 Christmas season, they received $5.84 in revenue back, according to technology provider Kenshoo . Not only did Adwords ads increase the conversion rate , but the value of the shopping cart also increased by three percent.

Another study by Google found that Adwords generated 50% more clicks on a website. A particularly interesting result of this study is that the best click rates were achieved by websites that had a top position in the normal search results and an Adwords ad . It is therefore worth investing equally in search engine optimization and search engine marketing in order to achieve the best results. "Double" entries in the ranking through normal and paid positions are apparently only an advantage.