Filter "Minusinsk" - what is it

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Initially, to combat link spam, Yandex used various filters for unscrupulous sites (for example, the "Nepot" filter). This worked, but not for long. Instead of blocked sites that traded links, several times more new ones appeared.

Filter "Minusinsk"

Then Yandex tried to reduce the influence hotmail email list of links. Thus, in commercial topics an attempt was made to turn them off completely. But this did not give a noticeable effect. Many advertisers continued to buy links as before.

Then Yandex directed all its efforts to combat the source of the problem – those sites that directly buy links. After all, demand creates supply.

This is how the "Minusinsk" filter was created, which "minused", that is, lowered, the positions of Internet resources that were the most active in buying links, in search results. Many sites from the top ten fell 20-30 lines down. This is a colossal loss, since the main traffic comes only from getting into the top. If a site is on the second or third page, then a rare user will find it.

It is interesting that the Minusinsk filter affected websites of well-known companies involved in SEO. It turns out that specialists who positioned themselves as promotion professionals could not save their own resource. The logical question is, what guarantees did they give to clients?

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Among them were such organizations as:

bdbd.ru;

kokoc.com;

seo-dream.ru;

infinity-promo.ru;

ingate.ru;

vipro.ru;

russianpromo.ru.

SEO specialists simply found themselves in a hopeless situation. While other companies, such as household and computer equipment stores or clothing stores, were able to compensate for their losses by switching to contextual advertising, the "promoters" irrevocably lost their reputation in the eyes of their clients.

How does the Minusinsk filter work?
In a nutshell, the Yandex filter "Minusinsk" was developed to punish sites that use the link purchase method for promotion. The purchase volume is not important. It can be 150 or 150 thousand links. Any Internet resources fall into the risk zone.

Filter "Minusinsk"

"Minusinsk" takes into account two main indicators: the number of spam links and their age. If a site has many old SEO links, it falls under the postfilter and disappears from search results for absolutely all search queries.

Let's take a closer look at these indicators.

What is a spam link?
Any link from a site that sells links in large volumes. Yandex knows about all such sites (article exchanges like Miratext, Rotapost, etc.). As it works and with each update of Minusinsk, Yandex's database of such spam hotbeds is constantly growing and the criteria for classifying as link sellers are becoming more stringent.

What does "many links" mean?
This is a certain threshold value, exceeding which the site falls under the action of the "Minusinsk" filter. In this case:

This indicator can have both an absolute value , common to all sites, and be calculated using a specific formula individually for each resource. For example, the share of spam links in the total volume of links on the site. If this number is greater than a certain threshold, then restrictions are imposed on the site.

This threshold is gradually decreasing .

Read also!

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What does "link age" mean?
This is the period of time during which the link is on the site that trades links. The older the link, the higher the risk of being subject to the Minusinsk filter. With each algorithm update, the maximum age of links decreases. For example, the first time, sites with links older than three years were subject to sanctions, the second time - more than a year, etc.