an event. Events and their parameters instead of sessions and page views

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Events and their parameters instead of sessions and page views
One of the most important differences between GA4 and Universal Analytics is the change in the data model. Until now, UA was based on sessions and page views. Google Analytics 4, responding to the growing share of mobile traffic and the popularity of mobile applications, introduces events and their parameters into the data model.

Unified analytics
In GA4, traffic from your mobile app and website can be tracked and analyzed in one analytics. First visit? That's an event. Transaction? That's also


As a result, you can get a complete picture of the user, regardless of the devices and south africa rcs data form (application/website) the user uses to contact the company.

Integration with other services
You can directly connect Google Optimize to GA4 . It will then start broadcasting events related to Google Optimize experiments to BigQuery connected to GA4.

User identification
Unlike Universal Analytics, Google Analytics 4 helps track users more accurately across devices and provides multi-level identification.

User identification

Source: https://ken-williams.com

This allows the user ID to be sent to GA4 when, for example, they log in to their account on a website or in an app. In the case of mobile traffic, the user is identified by the unique identifier of the mobile device. In addition, the user is identified from the history of behavior on Google (for example, when logging in to YouTube). These are so-called Google signals.