I was first taken aback by the question

[rifat28dddd]

When it comes to developing conviction, it’s also vital that you work on refining your sales pitch. Poor, schlocky, low-impact pitches often leave sales reps conflicted about calling on customers because they feel they’re bothering them and adding little value. By contrast, it’s much easier to find conviction in a well-structured pitch rooted in compelling facts and beliefs.


Make your message polarizing and easy for your team to articulate by focusing it on a single problem that is already well-understood by your target audience.

Building pipeline is never easy, but when it comes to building a world-class sales operation, reps armed with firsthand stories, experience, business acumen, and a compelling pitch will always be set up for maximum success.

This was the simple but powerful question the perennial norway telegram data straight-shooting (and occasional f-bomb dropping) Gary Vaynerchuk asked a New York City audience of 1500 sales and marketing leaders at the Sales Machine conference in June of 2016.


Like many,“What does he mean?” I thought. “Who’s calling? A friend? My mother? A telemarketer asking if I’m interested in massive long-distance savings?” But as 40% of the audience sheepishly raised their hands (including myself), I realized my questions no longer mattered. Indeed, the world has changed.

In a time where we’re constantly being bombarded with marketing messages, have unprecedented access to product information, combined with an always-connected lifestyle, Gary asserted that it is time itself which has become our most precious commodity. That sentiment combined with our predisposition for social media, texting, and self-service, has now led many of us to use the word “hate” to describe the intrusion on our time when someone calls us on the phone and chooses to engage us on their terms instead of ours.


An Aimia Institute survey found that 59% of people block unwanted phone calls or texts, 75% say they receive too many emails from brands, and 69% say this behavior has caused them to unfollow brands on social channels.