What is the company's HR brand positioning based on?

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For an employer, selling vacancies is the same work with goods as for any ordinary manufacturer selling its products on the market. Everyone is interested in the invested funds bringing profit. How to lure a valuable employee to a position when competitors are also not asleep: they promise bonuses to salary, work in a friendly team and other tempting bonuses? Maybe bet on the brand?

An employer brand is a ready-made, formed image of a company, which includes two main components:

Internal HR brand . This is the attitude direct mail marketing for personal injury email list of its own employees towards the company, their assessment of the ways of influencing the staff, understanding the strengths and weaknesses in the work of the management. The HR brand that is being formed will depend on what specific actions you take. Do you show sufficient care for the team members, are your communications properly built, do you do something useful for people every day (and not once a year at general events)?

External HR brand . General positioning of the company in the labor market. These are all HR stories (fairy tales and legends) available to the general public concerning your company.

Take care of the formation of an attractive and reliable HR brand of the company yourself. Otherwise, the image of it will be made up of incomprehensible inventions, and this is unlikely to attract competent valuable employees.

To declare your HR brand on the labor market, you will need specific, targeted measures, and comprehensive ones at that.

Organization of focus groups
The purpose of their implementation is to collect data. Respondents of two categories are invited to participate:

applicants, newly hired employees, recruiters (they know what candidates are looking for and what questions they usually ask). Communication with these people will help to understand what exactly candidates for positions in this company need, what their requests are. Based on this data, it will be possible to form a unique employer proposal (UEP);

employees who have held key positions in the company for a long time. You can find out from them what valuable things they have received from the company during their time there.