Google's update forces companies to have their websites adapted if they want to appear in search results. One way to know if your website is already in the mobile first index is through Google Search Console , the tool that helps you monitor and maintain the presence of your website in these results.
Mobile First Index in Google Search Console
However, this marks a before and after in the SEO positioning strategies of companies. From now on, and as a necessity, you have to take into account these factors:
Mobile version optimization
The mobile version should be the most optimized , since it is the one that Google will visit first. Therefore, your website must be adapted to display perfectly on these devices. When creating a website, it is advisable to create it for mobile and then adapt it to larger devices.
Content development
The content must be the same in both mobile and desktop versions , because if we omit certain information on mobile, it will not be taken into account by Google. This also includes structured data and metadata, which must be the same in both versions and which some developers did not add to make the website lighter and faster.
In this sense, you can “hide” content using accordions. An accordion namibia phone number data section is one in which the content is hidden and only the titles are visible. Clicking on these reveals the content. This formula can be used to organize information, since Google will take it into account.
Loading speed
Google also values loading speed as an important factor when it comes to ranking , which in the case of a mobile phone is not comparable to that of a computer. Along these lines, the design of the website should be simpler, more user-friendly and lighter.
User Experience
In addition to the more technical view, as we have just seen, we must also take into account the customer experience. If we have not done so before, now is a good time to redesign our content strategy. To be 100% focused on mobile content, we have to get into the user's mind, know what they are looking for, what they want to find and in what format, with a structured and attractive design.
In short, the suggestions that Google has been making for years about mobile-optimized designs will be an obligation from September onwards for any business that has any part of its strategy dependent on its website. In order to comply with this and facilitate the adaptation process for those entities that have not yet done so, the technology giant will also send a notice with information if the website is not optimized for mobile devices. In this way, and if we talk about 360º Marketing strategies , mobile SEO positioning takes on an indisputable importance.
Finally, a reflection: we live in an omnichannel world, in which users and customers complain about brands that do not treat us the same in their store as on their website. Google is simply applying this user experience to the way we browse with our mobile devices.