What is the new Google algorithm update? What are the new criteria? How does it affect the positioning strategy? GianLuca Fiorelli, SEO specialist at We Are Marketing, gives us the lowdown on the new Google Core Update.
Google's Core Updates. What are they?
At We Are Marketing, and in the SEO world in general, it is necessary to be up to date with trends, news and changes that occur daily in the digital world. One of these changes, which can be vital for many businesses, is Google's algorithm updates , also known as Core Updates. On December 3, 2020, the third Core Update of the year was launched.
Every day, Google usually publishes one or more changes designed to improve our search results. Most of them are not visible to the naked eye, but they help to continue to improve little by little the search results offered to users of the famous search engine.
Several times a year, Google makes significant and extensive changes to its search systems and algorithms. And how does Google refer to these changes?
These changes are the now famous " Google Core Updates " and are designed to certify that Google fulfills its mission of presenting relevant and authoritative content to its users.
In this case, the company is officially announcing that a general basic update has been carried out, because they usually produce very noticeable effects and quite a bit of volatility in search results. It is possible that some websites will register increases or decreases during the process. Those sites that experience pronounced drops will surely look for a solution. The bad thing about these updates is that there may be nothing to fix.
Google core update: reaction
This is the reaction that many people have had to the philippines phone number data announcement of a new Google “Core Update”. Let’s take a look at what the latest update consisted of.
How the new Google 2020 update affects
On December 3, 2020, Google released the third Core Update of the year . The previous ones were in January (January 2020 Core Update) and May (May 2020 Core Update).
As always when it comes to these updates, their launch has been taking place over many days, so much so that it was only announced as complete on December 16th.
The need to wait more than 10 days to “release” an update clearly indicates that these are not the classic updates, but real changes in how the entire Google algorithm works. If we compare it, it is like when Apple or Google launch a new operating system for iOS or Android respectively.
google core update december 2020
In fact, unlike other updates such as Panda and Penguin (both now part of the general algorithm) that affected only the quality of the content and the link profile, the Core Update does not only affect a specific aspect of the ranking factors .
Core Updates are a comprehensive rewrite of Google’s entire algorithm, affecting all its parts (or “baby algorithms,” as Googler Gary Illyes defined them over a year ago). This is why it is extremely difficult, if not impossible, to determine the exact reason why a site sees its organic traffic positively or negatively affected by a Core Update.
Furthermore, Google doesn't tell us much about the nature of these general updates, apart from the classic phrase of creating “great content that people love”, which – to be honest – isn't that helpful for all those people or companies that see organic traffic plummet after an update.