Success with SMART goals
That is, everyone’s goals need to be aligned with everyone else’s goals, or you’ll have entire departments working at odds with each other. If you’re trying to define your SEO strategy and goals for the next quarter and you’re hitting a wall, we suggest setting business goals first. Are you in growth marketing mode? Do you want to make improvements to drive website growth? Do you want to increase profits, market share, or brand awareness ? Next, check in with the broader marketing department and see how they can help you achieve those overall business goals. And finally, you can set your SEO goals to align with the above. Sound simple? No? Okay, let’s get into it.
Start with SMART goals.
The key to setting SMART goals is this: SMART goals are always more likely to be met cambodia whatsapp number SMART stands for Specific , Measurable , Achievable , Relevant , and Time-bound . All goals should follow this rubric, whether they are for the entire organization, a single department, or even a single team within that department.
The smart goal setting examples used here focus on growth marketing and SEO. A broader example will show how to link your goals to the bigger picture and should be part of any solid marketing strategy.
Specific
Put a number on it. If your boss says, “We need more leads,” that doesn’t count as specific. Dig deeper. More than what? Last quarter? Last year? Last week? What was the total number of leads you sent to sales each period? Now look at how the growth has been and get back to that boss with some ideas. Maybe you’re okay with 10% monthly growth or 8% more than last quarter. Stick to it. Set concrete goals.
For example: “Grow the business” becomes “Increase active leads on our email list by 10% .
” “We need to do better with the customer” becomes “Improve retention of customers using this product or service by X% by the end of the year.”
Measurable
How will you know when you’ve reached your goal? Is there a KPI in place? If not, create one (or more) before you get down to business so you have a solid metric to measure progress against. This aspect of a SMART goal is easier to see in action once you’ve established the SEO aspect of your goal, as you can use tools like Moxpro or Google Adwords to get concrete numbers to measure against your KPI.
Example: “We saw a 6% increase in active email list conversions last quarter.” Now you have something to measure this quarter’s goal against.
Reachable
Realistically, can you achieve this? Can you and your team achieve this goal within the timeframe? Sit your team down, give them the outline of your goal now, and ask them: "Can we do this?"
Within moments you'll know, often by the expression on their faces, what the answer is and whether it's a smart, achievable goal.
Example: Given 6% growth in the last quarter, a 10% target is achievable, given strong focus. If you had said 25%, you would have made some team members faint.
Relevant
What's the point? Does this goal accomplish anything for the company as a whole? If so, state that as part of your goal. If your 10% increase in conversions will help the company get closer to its goal of increasing annual sales by 15%, state that in the goal.
Example: "This increase is expected to bring in 1,500 new customers this quarter, and given our average sales per customer figures, that means increasing total sales revenue by 7%."
With specific deadlines
What is the deadline? When must this goal be met? Setting a deadline gives everyone the impetus to get to work and achieve the goal in the time allotted.
Example: The “this quarter” part of all the examples so far is the time aspect of this goal.
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How to set your SMART SEO goals
The key is NOT to start with SEO goals. Start by learning everything you can about the company’s current business goals. Next, work on the marketing department’s goals, learning how these goals align with the broader business goals you’ve already learned about. Define your inbound marketing strategy, and only then start thinking about your SEO goals. You need these goals to support the marketing goals that support the business goals.
Por lo tanto, aprender acerca de los objetivos de más amplio a más estrecho. A continuación, empiece a crear objetivos reducidos que apoyen su camino de vuelta al nivel más amplio. De este modo, tendrá una visión de conjunto antes de establecer un único objetivo de SEO para su equipo. Una vez que lo haga, sabrá desde el principio cuál es la relevancia, tendrá una idea de un marco temporal y tendrá una idea de los KPI que necesita alcanzar. Sólo le quedarán por concretar los aspectos Específicos y Alcanzables, y ya estará en marcha, seguro del objetivo realista que acaba de fijarse.
Identifique las áreas específicas de su sitio web que desea mejorar. Estos objetivos deben ser específicos y estar claramente definidos.