A seller wanting to tout the

[rifat28dddd]

A seller dealing with an objection that their solution is too fancy or expensive for their small business customer might say…

“It’s true. We have a very robust solution and we’re not for every small business. But the reason customers like you choose us is because they’re big-thinkers. They know they’re not going to be small forever and they’re looking for a single solution that will satisfy their needs now and in the future. The thought of changing and disrupting their operation midway through is too painful for them.”



configurability and low cost-of-ownership of their jordan telegram data solution might say…

“Our solution is designed for tech-savvy organizations who want to be completely self-sufficient. Our customers are true solution owners and don’t want to call the vendor or a consultant every time they want to make a change.”



A seller looking to set a competitive landmine around their solution, knowing theirs isn’t as slick and modern as their competition’s but excels when it comes to privacy and security, might say…

“We’ve been working with a lot of security-minded organizations like yours lately who believe it’s just as important to evaluate the platform itself as it is the features.”



Note: as with any sales tactic, tone and delivery are critical to your success with labeling! For example, labeling a customer as “a smart and educated buyer who doesn’t want to be the cause of the largest data breach in their company’s history” is never a good idea. Instead, it’s important for your label and delivery to be genuine, empathetic, and authentic in order for it to have the desired effect.