Why is your website bad if the internet represents 80% of your sales?

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the-importance-of-websites-for-vehicle-storesUnfortunately, it is not uncommon for stores or companies to invest heavily in e-commerce and yet end up giving up on this sales channel after months without seeing a significant return. Well, perhaps the problem is not the quality of the product or service offered on the web, but simply the lack of optimization of the website.

In this post, you will learn a little more about the importance of optimization and how it can directly affect your vehicle dealership's revenue. Check it out:

Optimize for what?
Gone are the days when all you had to do was create a free website or blog to say loud and clear that your business was “on the internet”! Nowadays, however, with thousands of websites indexed by search engines every day rcs data switzerland a universe of blogs that is constantly expanding, it is necessary to adhere to the rules of SEO (Search Engine Optimization). This is essential if you want your domain to always be well positioned to be effectively “found” by internet users who generally use Google for any type of search.

How does website optimization work in practice?
Optimization is a very simple process and can be applied even by those who are not digital marketing experts. To position your domain at the top of Google's results pages — and thus drive more organic traffic to your website — optimization begins with the study of keywords and extends to elements that encompass both the quality of the content on your pages and their layout. See how easy it is:

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Keywords
These are the terms most searched for by your potential customers in relation to your business. They can be found through a quick targeted search on Google AdWords, or other similar programs.

For example: if your e-commerce is about vehicle resale, a good keyword might be “used vehicle resale”, which you should include throughout the content of the website pages (titles, URLs, “alt txt” description of images, etc.).

Also read: Cloud Storage: How Can It Help Your Auto Dealership?
Layout
With the increase in the number of users browsing the internet via mobile platforms (smartphones and tablets), Google has reprogrammed its algorithms to rank only responsive websites, whose design adapts to all screen sizes. Therefore, if your page appears distorted when accessed from a cell phone, you urgently need to review your layout! Another important point is regarding the website's loading time: to avoid delays in access, images should be compressed.