WhatsApp Business for small and medium-sized businesses: start using it in your vehicle dealership [Updated 2022]

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WhatsApp Business for small and medium-sized businesses allows you to create an official channel for your brand on one of the most used apps in Brazil, with an estimated 120 million active users in the country.

On the platform, you can enter important information, such as website, opening hours, physical address and email.

WhatsApp Business for small and medium-sized businesses
The app version was released in 2018 and began to be used only in rcs data lebanon countries, including Indonesia, Italy, Mexico, the United Kingdom and the United States.

However, months later, it gained ground in Brazil and became one of customers' preferred channels for requesting quotes or resolving queries quickly and without bureaucracy.

WhatsApp Business for small and medium-sized businesses
With this version for companies, you can have a professional profile for your store on WhatsApp, just like you can on Instagram .

One of the great advantages is that you will have an exclusive and professional profile for your store, helping customers find useful information, such as the official website, where the company is located and check opening hours.

Having a WhatsApp Business account is also a way to add more security to your relationship with your consumers and potential customers. This is because you need to validate the profile, reducing the chances of someone with bad intentions impersonating your store.

WhatsApp Business Features for Vehicle Stores
There are several features that will make your salespeople's routine faster and more organized, in addition to promoting better communication with customers – especially among those who want to request a quote for a specific vehicle.

One of these features is away messages . These work when your store is past business hours or you are temporarily away. You can also send an automatic greeting message when a customer contacts your store for the first time.

You can also add quick messages . Simply set up a word or sentence that will serve as a shortcut and you will be able to send a longer, pre-defined message. This feature is very useful for car dealerships, as the salesperson can set up a shortcut to a vehicle description, for example. This way, when asked about this topic, they can be sure that they will respond quickly and that they will not forget anything in the vehicle description.

Another feature present in WhatsApp Business is the message flow statistics . With it, you will have access to important metrics, such as the number of messages sent, messages delivered, messages read and messages received. This way, if another professional in your store is responsible for customer service on the app, it will be possible to monitor the quality of this feedback and the time it takes to respond to customers.

In addition, it is also possible to define markers for your customers, making it easier to see which customers have pending payments, those who have already paid or even those who are still purchasing the vehicle.

And the features don't stop there: WhatsApp for small and medium-sized businesses allows you to create an online catalog with your main products or services for sale. For your car dealership, you can, for example, register the cars that have just arrived in stock, adding the price and the website link so the customer can see more complete information.

To send a promotion or advertise a new vehicle to several people at the same time, WhatsApp Business has broadcast lists . Setting up is very simple: open your WhatsApp, click on the three-dot icon in the top right corner of the screen and click on “New Broadcast”. Then, select all the contacts you want to add to the list and press the “Ok” button. You can create more than one list and even segment them according to your customer profile.