Separate search campaign for "Best" queries

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Separate search campaign for "Best" queries
At the same time, we launched a separate search campaign with a separate subgroup in the query with "Best". We used the queries: "Best", "Best products" and with product queries. Under product queries, we used a separate product feed, which is similar to the Performance Max company.

We also used a softened target ROAS. And thanks to the special G-MOS tool from the Promodo agency, we adjust the current price in the ad. This also adds efficiency to the campaign.



"Best" in Facebook Ads
In parallel, on Facebook, we also separated “The Best” into a separate catalog. It still greece rcs data works for us now – there is a mark for these products with a logo on top. Plus, we had separate catalogs with selected products. And we also simultaneously promoted and promoted products, the very, very best products: “The Best Offers with the Best.”

"Best" in Facebook Ads

Results
All performance campaigns are working and will continue to work. ROAS is now 20% higher than all our other regular Performance Max and search campaigns. And the conversion rate is 35% higher.

Results

So what next?
The first stage of the promo ended in January, but “The Best” is a long-term project in “Comfy”. It is important for us to maintain a high level of user engagement. Therefore, we launched another promo, which informs about the exclusive terms of delivery of goods from the “Best” category. As always, we use YouTube: “The Best is a mark of a product in “Comfy”, which is the best for its money. There are a lot of the best in “Comfy” and delivery to the apartment for only one hryvnia. Krrrrrrrr solo”.