And now for us, for Ukraine. It may seem that because of the war we may not be spending as much money on advertising. But that is not the case. Total advertising spending this year is $579 million. Think about it.
Investments in advertising in Ukraine
People and businesses are actively investing in Google Ads, Facebook advertising, and video advertising. This year has also seen an increase in advertising budgets across the country.
According to various sources, Ukrainian entrepreneurs have increased their financing by france rcs data 8 to 10 percent. The exact data will be known next year. Business is forced to increase budgets, because virtually all companies have remained in Ukraine, the level of competition is high, and the number of consumers has decreased. The decrease in demand affects the increase in budgets. But the main players — Google, Facebook — are the ones who win. The end consumer and the advertisers themselves are not very happy.
Advertising budgets are also expected to increase across all advertising channels in 2024. This is not only due to the fact that our economy is growing, but also due to the efforts of businesses to survive and make money. Thus, they are investing as much as possible in advertising. Be prepared for this if you are running a business that plans to impress in 2024.
Advertising costs in Ukraine
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