However, donor categories can still be helpful in better segmenting donors. Typically, the following donor groups are distinguished:
interested parties
first-time donor
multiple and long-term donors
major donors
testator
How Fundraising Works
By using the right fundraising methods, you japan rcs data can build a network of donors who will be available to your project or organization in the long term . The donor pyramid is a useful tool for showing how a donor goes from being a prospective donor to a first-time donor and later possibly a regular or major donor.
As a donor becomes more involved in your project, a personal and individual approach becomes even more important. It is worth investing time and resources to build and maintain long-term relationships with your donors.
In contrast, cold calling is where you approach potential donors who have not had any previous contact with your project. Here, the focus is on mass communication , as the goal is to reach a wide audience. but the expected return per contact is also rather low.
Finding and retaining donors
Many non-profit organizations lose a large proportion of their donors between the first and second donation. According to an analysis by Beat Hunziker, only about half of all donors make a second donation. The donor loyalty cycle is a model that shows how people interested in donating can become committed supporters.