The importance of planning scenarios in advance

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What is a funnel?
A funnel is a shape that looks like an inverted triangle on a graph.

A funnel used in marketing is a diagram that illustrates the process from when a user becomes aware of a product to when they make a purchase, and this process is called the funnel process.

The base of the triangle is the widest, and only administration directors email database a small percentage of users will actually purchase, as represented by the apex of the triangle.

From initial awareness to purchase, it is important to be aware of the funnel process and change your approach at each stage.

The Importance and Benefits of Funnels

Customers attracted through web marketing, seminars, exhibitions, etc. are assets of the company. Attracting many customers increases the company's awareness and becomes the basis for acquiring more buyers.

Here we will introduce the importance and benefits of funnel-based marketing.

Identifying dropout points and coming up with corresponding measures
The process from awareness to purchase is as follows:

Cognition
Interests
Comparison
purchase
If you can determine the number of people for each item, you can analyze and understand important points such as at what stage users are dropping out .

If there is a significant drop in the number of people from awareness to interest, it means that you are not making the most of your customer acquisition efforts.

Also, if the number of people who go from comparison to purchase is low, it is safe to assume that a crucial selling point is missing.

By analyzing the funnel process, bottlenecks become clear and it becomes easier to find areas for improvement.