External account manager strategies for B2B

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The world of sales is very changing and requires a lot of specialization in the different verticals. It is very important to have the necessary experience along with continuous commercial training in new trends to improve commercial strategies.

There are different figures who are in charge of the entire sales cycle to achieve the objectives set by the company itself for the sales department. In this post we will talk about the different external account manager strategies for B2B .

What is an account manager?
The account manager is defined as the person who mediates between the specific needs of clients and the company's services, products or solutions. They usually have knowledge of both sales and marketing to correctly carry out all their functions .

The account manager is the person in charge of managing the company's accounts, taking into account direct contact, needs, objectives and subsequent customer satisfaction with the goal of loyalty. Below we will discuss all the functions that an external account manager for B2B must perform .

Functions of an external account manager
Among the functions that an external account latvia whatsapp data manager for B2B must perform, we highlight the following in order of importance throughout the work day:

Definition and implementation of plans and strategies: at different commercial levels to attract and qualify target audiences.
Customer needs detection: knowing potential customers, their needs and concerns to understand what products, services or solutions to offer.
Actions to increase the level of satisfaction: understanding that they must be satisfied to achieve their loyalty.
Generating new business opportunities: attracting new customers and increasing sales opportunities.
Benefits of external account manager
Having external account manager profiles for B2B on your team has many advantages, and among them we highlight the following:

Flexibility: depending on seasonality, you can increase or reduce the team of external account managers you need.
Professionalism: you will have the help of professionals specialized in the sector and vertical with experience in the field of sales.
Cost savings: internal hiring, as you do not have to assume those costs without knowing the person and their results.
Increased sales: since the external account manager will manage the potential client from the search, qualification, to the closing of the meeting and follow-up of offers.