Differences from similar terms

[rifathasann]

We are looking for people who want to utilize their knowledge and experience, who sympathize with Nile's ideas and efforts, and who want to work on essential web marketing, and who will work with us to create a better business, so please take a look at this job posting.ZMOT is a mental model that, due to the spread of the Internet, consumers make purchasing decisions (decide which product to buy) before going to the store . This conceptwas proposed by Google in 2011 .


＼Please feel free to ask any questions or concerns albania telegram database you may have!／ table of contents Premise of ZMOT Why ZMOT is attracting attention Source where ZMOT takes place Web marketing using the ZMOT concept Premise of ZMOT ZMOT was created based on the mental model called FMOT proposed by P&G . The following diagram shows the concept of ZMOT . Source: research-studies.pdf ZMOT is a moment of consumer decision-making that occurs even before FMOT .


As described later in "The Source of ZMOT," ZMOT is often based on online word-of-mouth, so SMOT can be spread through email, social media, etc., and can lead to other people's ZMOT. Why ZMOT is attracting attention There are two reasons why ZMOT is attracting attention. First , many consumers have started to use the internet when considering purchasing products . A joint market survey by Google and Ipsos in 2011 revealed that American consumers are more likely to buy online than those in other countries.