They can negatively impact the perceived value of the product

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That's why you need to be careful and have a plan in place so that you meet your customers' expectations without helping them develop habits that are detrimental to your business.

People tend to categorically assume that the estonia phone number list more expensive a product is, the better it is in every way.

Therefore, offering too many coupon codes may indicate that your product is not of high quality, which may negatively impact your revenue.

You have to constantly emphasize the quality of your product, and sharing these coupons can actually backfire on your customers.

They alienate your repeat customers
If you only offer coupon codes to a specific audience (i.e. first-time customers), you appear to be neglecting your loyal customer base.

Therefore, you need to address the needs of all your customers equally and ensure that no one feels left out.


You need to provide equal opportunity to both types of customers and treat them the best you can, so plan and send coupon codes carefully.

This marketing strategy is not sustainable
You have to remember that there will always be people who will just use the coupon and not come back to your site a second time to buy something else at full price.

This means that coupons may be a good promotional strategy, but they are not that effective in the long run.