Baidu SEO Guide – China’s 1 Search Engine

[bitheerani319]

As the most popular search engine in China by far, Baidu is simply a step you can’t skip when doing business there. However, boosting your website’s rankings on Baidu requires a slightly different way of thinking about search engine optimization (SEO) compared to what you might be used to with Google. Considered the “Chinese Google,” Baidu is the most popular new zealand phone number list search engine and ranks as the fifth most searched website in the world. As of 2021, it accounts for 71.9% of the Chinese market share. In comparison, only 4% of internet searches are done with Google in China. In this article, we’ll dive deeper into Baidu’s SEO best practices.

Contents [ hide ]

1 What you need to know before you start doing SEO in China
1.1 The importance of SEO in China
1.2 Chinese Search Engine: Baidu Specifications:
2 Baidu SEO Guide: On-Site Optimization for Baidu
2.1 Factors that determine a website's ranking on Baidu
2.2 To get started with Baidu SEO you need a website hosted in China
2.2.1 With Chinese search engines: Use simplified Mandarin
2.2.2 To rank on Baidu, think about qualitative and quantitative content
2.2.3 For Baidu SEO, the URL is not the most important thing
2.3 The Importance of Content for Your Baidu SEO Effort
2.3.1 HTML Coding
2.3.2 Working with your on-page SEO
2.3.3 SEO in China: Your Website's Homepage is Essential
2.4 Submit your website to Baidu
2.5 Tracking Baidu keyword performance
2.6 Obvious but… Respect Chinese Internet regulations
3 External strategy for Baidu
3.1 Baidu SEO, link acquisition:
3.1.1 What is a quality link for Baidu?
3.1.2 Inbound links (links to your site)
3.1.3 External links
4 Advertising on Baidu
4.1 Does this mean that SEO on Baidu is useless?
4.2 Discover some of our SEO case studies on Baidu
4.3 Health: EMC
4.4 Jewelry: Jean Rousseau Paris
4.5 Mobile application: UTU
4.6 Industry: Fil Control
4.7 Food and drink: Hennessy
5 Baidu SEO Guide: Conclusion
6 Do you need an SEO agency for Baidu?
What you need to know before you start doing SEO in China

Data released by Baidu Corp. 2021
The importance of SEO in China
As the Chinese economy grows in strength and size, companies around the world are turning to China, targeting Chinese customers. Millennials are more ultra-connected than ever before and almost all of them are tech-savvy, shopping online and looking for higher quality products. This explains why many companies have created online stores and e-commerce websites to attract Chinese millennials.

Having a website is essential in the digital age, as it will often be your consumer’s first port of call. Keep in mind that while a website is absolutely necessary, most purchases will not be made through this channel. Why is a website necessary then? you might ask. The reason is digital reputation. If you don’t have a website, you can’t do SEO. If you can’t do SEO, you will barely be visible on the Chinese internet. If you are not visible, in the eyes of the customer, it probably means you are not trustworthy. If you are in the B2B sector, most of your lead generation will be done through your website as well.