Local SEO: How to optimize your Google My Business listing

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Millions of people use the Google search engine to find contact information for companies and businesses. For them, their Google My Business listing is their letter of introduction: in most cases, it is the first point of contact with our potential clients, which is why this platform has become essential.

A Google My Business listing will allow us to founder email list manage the online presence of companies , regardless of their size or sector, and link a business to its environment, through data and information relevant to its potential customers.

If your goal is to increase your business' visibility in these types of searches and make it easier for your customers to find you, it is essential that your Google My Business listing is properly updated and that its content is optimized.

The importance of local SEO
Local SEO helps businesses promote their products or services to prospects and customers locally. When a search engine like Google collects the information, it will consider relevant elements of local content (name, address and contact phone number), web pages, social media profiles, links and other mentions to provide the most relevant results to the user based on their location.

Google My Business is the cornerstone of local SEO. Google prefers to share content with users that it can verify, which is why Google My Business is so important: if it can recognize the content of your listing as authentic, it will place it in the sidebar in local searches. That's why it's vital to have a listing in which the information you share is properly updated and optimized.