External Factors Affecting Sales and Purchasing Trends

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There are external factors that can affect sales and trends, such as:

Competition: Here it is important to monitor what your competition is doing in order to make a difference, to perform a benchmark.

Technological advances: Companies must be at the forefront of technological changes and adapt in a positive way, as these advances can influence the user's purchasing decision.

Economic conditions : Factors such as inflation and unemployment can affect the audience's purchasing power and, therefore, the acquisition of products and services.

Under these circumstances, companies must take a risk and not lose their audience, being very strategic, since consumers have become more demanding when it comes to purchasing products/services that are not essential.

It is impossible to control these factors, so the challenge is to prepare and find out what is happening in the world.

“Firstly, the international firm Kantar Worldpanel indicated in a recent study that the ivory coast whatsapp resource purchasing power in general in Latin America was considerably reduced, given that the consumption of mass products in the region increased by 30%, a figure higher than in the last two years.” Semana Magazine

How to increase sales?
Although it may be a question that addresses different components and depends on the company's purposes , what is required is to maintain effective strategies and tactics aimed at stimulating demand so that users make the purchase.

The most appropriate techniques to accomplish this are:

Offers and promotions: Create attractive promotions and offers that include discounts, prizes and memberships. Put the customer at the centre of attention.

Product/service innovation: conduct market research and look for opportunities for improvement that will help you update and highlight your products.

Online Presence: Make sure you have an attractive, easy-to-navigate, mobile-optimized website.

Marketing strategy : The marketing actions that you can use to increase sales can be: SEO (Search Engine Optimization), content marketing and social networks to increase visibility in the digital field.

You may want to read: Marketing and sales: the perfect complement?

Tip: Don't pressure your target audience into buying. The more pressured they feel, the less likely they are to buy the product. Relax in the process!

Now the ideal is that your audience searches for you and not the other way around.

Consider which ones are the most strategically appropriate and implementing them will be ideal.