Google Ads allows you to set up behavioral targeting

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In social networks such as Facebook, Instagram, VKontakte, targeting based on user behavior has become the basis for creating effective advertising campaigns. These platforms analyze user actions such as likes, comments, reposts, page visits, and content searches. Based on this data, you can set up targeting, showing ads to those users who will be most interested in your offer.
2. Google Ads
through the Google Display Network (GDN) and retargeting. Users who have already visited your site or interacted with your ads may see your ads again when they are on other web pages.
3. Email Marketing
Behavioral targeting is also actively bulk sms cambodia used in e-mail marketing. Based on which letters the user opens and which links they click, you can send personalized offers. For example, if a client was interested in a product but did not complete the purchase, you can send him a reminder letter or a special offer.
behavioral targeting
Conclusion
Behavioral targeting is a powerful tool for increasing the effectiveness of advertising campaigns. It allows you to show ads only to those users who have already shown interest in a product or service, which significantly increases conversion and reduces costs. It is important to remember that to successfully use behavioral targeting, you need to collect accurate data, analyze it, and regularly optimize advertising campaigns.
Behavioral targeting can not only improve ROI, but also enhance customer experience by providing users with the information they need. It is one of the most effective methods in digital marketing that helps brands stay visible to their audience and achieve long-term success.