Video accelerates the industrial sales cycle

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Nearly eight out of ten marketers say that video positively boosts their sales. Customers have a better understanding and knowledge of their services or products, they ask fewer questions before buying and they buy more.

Video has a direct impact on the sales cycle , bringing it closer to success and making the work of salespeople easier.

In addition, a website optimized with video communication directors email lists marketing attracts more visitors, who stay longer on the page.

We cannot fail to analyse the enormous impact of the pandemic. This situation has forced many companies to adapt their way of selling, with greater distance and safety . Video has become indispensable in this new era to reach customers.


4. Success of webinars for sales
Webinar consumption during lockdown has increased enormously. Companies no longer have physical spaces for contact with their stakeholders and different types of live videos have moved online: training, information, video conferences, etc.

Webinars allow you to promote your company, humanize your brand, and showcase the talent within your company. This new format can be adapted in different ways, but it's all about creating a dynamic and engaging meeting for users. You may need a basic guide to creating a webinar from scratch , but if you rely on the right professionals, you can create a great product that will help your company.

The last few months have demonstrated the success of these events, obtaining quality leads and increasing the company's online voice.