There are two types of traffic for local businesses . Both are important processes for businesses, despite being very different. And because they are complementary to each other, combining them creates a broad and efficient tactic.
So one of them is organic traffic, which is free but usually takes longer to produce results. Even so, it is essential.
These are social media profiles, blogs , SEO-optimized posts , a well-built website , an intuitive and easy-to-navigate e-commerce site, listings on Google My Business, etc.
Paid traffic for local businesses is, as the name suggests, advertising. But instead of traditional offline media (newspapers, magazines, flyers, TV, etc.), here we are talking about the web environment.
So these are the ads that are displayed on platforms such as singapore whatsapp data Instagram, Facebook and Google. And there are also quite interesting differences between them, so for the strategy to be comprehensive, all of them must be considered.
Understand the differences
On Google Ads, paid traffic for local businesses is “permissioned.” This means that people who are searching for a specific search will be served an ad directly related to that search. In other words, your ad is targeted at people who are searching for products or services that you offer.
On Instagram and Facebook platforms, there is what is known as “intrusive” paid traffic. These are ads that impact people who are browsing the network and not necessarily looking for that product or service.
But is it enough to just make an ad and post it on the web? No, and that's what you're going to see now.
What's the trick to paid traffic?
That’s right, paid traffic for local businesses also has its secrets. That’s why you’ll always hear people complaining that they’re not having success with ads. It’s because you need to go way beyond the basics.
So the trick is to offer more than just an ad, it's to know how to generate value even in a sponsored link. Of course, this is not an easy task and that's why there are specialized digital marketing professionals .