Methods for identifying customer needs

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It is important not to try to take responsibility for assessing what is good/bad. It is better to conduct research, collect accurate data, analyze it and then draw conclusions. We will tell you what methods to use for this:

Forums
Checking customer pain points can be done by studying specialized sites and communities. Specific resources depend on the company's field of activity. If you sell, for example, car tires, you list of united arab emirates cell phone numbers should pay attention to car forums where car owners share problems and impressions. Follow the topics to stay up to date with customer complaints. You may find the following problems:

uneven tire wear;

rapid destruction of studs on new wheels;

tread separation;

high cost of rubber.

Focus on the most pressing issues and offer a solution to a specific problem.

Social media
One of their main advantages is access to information. They are able to clarify possible pain points and expectations of the target audience and clients by providing examples. Random research of user profiles will not yield significant results, but analysis of competitor groups can be useful.

Social media

Source: shutterstock.com

So, if you are selling sports nutrition, find a group with a large number of subscribers where similar products are offered, study the comments under the posts. Most likely, users will share their experience of using the products and their impressions.

Don't forget to track both negative and positive feedback - this will help improve your offer and determine the priorities of the target audience. As soon as you identify a problem, be sure to write it down. This way, you can make a list of customer pain points and doubts in the sports nutrition industry:

how to use a gainer correctly;

sports supplements for weight gain;

which fat burner is better to choose;

how to choose sports nutrition for beginners;

Is it possible to lose weight using protein shakes?

Write down all the information you’ve collected. Evaluate what you can use and what you can’t. It’s important to remember that the more data you collect, the easier it will be to understand and satisfy customer needs. Take screenshots, create a table to record comments. After a few days of working in this format, you’ll have a clear understanding of what to do next.