Definition of realistic objectives

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The most important thing, and to avoid the classic stress caused by not meeting expectations, is to establish a series of realistic short, medium and long-term objectives. Are they easily measurable? Are they relevant to the shopping centre or to one of the operators?

Some of the objectives that can be set for a shopping center are:

Increase traffic to the website.
Experience growth in foot traffic to downtown stores
Position my blog through SEO
Position myself as the most chief vp sales marketing officers email list visited shopping center in the city
It is crucial that whatever they are, they must be within a time frame that allows you to achieve them with a high degree of probability. In other words: a realistic goal is not to try to get 50,000 visits per post per day within a period of 3 months if the number of visits to your blog is currently limited to 500.

Move away from unattainable objectives and direct your strategy towards achieving sensible goals. but when it comes to putting it into practice, the process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.