Conversational Marketing is a strategy that establishes better interactions with your customers. The goal is to improve communication through technological solutions, such as Chatbots, for example.
This is the ideal tool for companies that want to reduce their sales cycle. Therefore, it is essential for the success of B2B companies.
We have already discussed the importance of digital maturity in the industry on our blog . This is just another example of how technological tools simplify processes and improve results. Conversational Marketing reinforces the role of digitalization in this business model.
With this strategy, it is also possible to learn more about customers and develop more personalized and even humanized experiences. After all, the tools used enable immediate one-to-one communication.
This way, your leads will be able to interact and establish contact with you whenever they want, eliminating the need for extended response times and promoting convenience and comfort.
According to Zendesk 's latest trends survey, 37% of companies surveyed are already in the process of implementing conversational customer service.
This is because 73% of leaders say there is a direct relationship nigeria whatsapp data between customer service and business performance.
Therefore, the most widely used technology in this process is artificial intelligence. It is responsible for recognizing message patterns and promoting automation during this process.
Its adoption is directly linked to current customer behavior. After all, 93% will spend more with companies that offer their preferred service option, such as chat. And 90% will spend more on businesses that personalize the service provided.
Not to mention that 39% believe that artificial intelligence is useful for society. Therefore, 69% of them are willing to interact with a bot when it comes to simple problems.
Strategies and channels that need to be considered
conversational marketing
Before pointing out the main channels and strategies used in Conversational Marketing, we need to clarify that they are not restricted to the online environment. However, it is in this space that the concept is fully applied.