Prioritize simple actions with the greatest impact

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Once you have your plan ready, start with easy changes that can yield quick results.
Provide interesting offers to your visitors , always aligned with their interests, to make it easier for them to leave their contact information and you can feed your databases. Consider how you could boost the conversion process: an ebook that helps them solve a problem related to their activity, a purchasing guide, a free demo, a success story aligned with their needs... The options are almost unlimited.

Perform A/B tests to improve your website's performance . Establish different hypotheses (usability, design, colors, texts, calls to action, forms, use of smart content, loading speed, etc.) and measure the chief vp compliance email list impact of each of the changes you make.
Use good practices on your landing pages : explain clearly what you offer, don't use too much jargon (unless it's the way your customers speak), include audiovisual elements, adjust the level of demand on the forms to the value of the offer, do away with anything that could distract from the objective of your landing pages and avoid unnecessary intermediate steps in the conversion process.

Prioritise your website's usability and objectives over design and visual appearance . Don't overload your website, control the use of pop-ups (don't overwhelm your visitors with too many pop-ups as soon as they enter your website) and eliminate unnecessary distractions to make the purchase or conversion process as easy as possible.

Convey confidence and deliver on your promises . Include reviews, opinions, success stories, quality certifications… Avoid your visitors feeling cheated, deliver offers on time and in the correct manner and make sure that the content does not disappoint your potential clients, so they will return to your website for more information. In two words: provide value.