If you spend money, you can almost always get a high ranking. You can control keywords, ad copy, budget allocation, etc. at any time. Listing ads can appear at the top of search results from the day they are delivered, and tend to produce results more quickly than SEO. The ranking of ads is determined through an auction format based on the cost per click set by the advertiser, so if you spend money you have a high chance of appearing at the top of the list.
You can also change the content of your ad at any time sweden telegram phone number list through the management screen. Another strength of listing ads is that you can make improvements and verify effectiveness based on data, such as "This month is going well, so let's increase the number of ads" or "This ad copy is not getting a good response, so let's stop it." Three disadvantages of listing ads Disadvantages of PPC You have to keep spending Requires knowledge and effort to operate It is difficult to foresee improvements in cost-effectiveness in the mid- to long-term Listing ads incur advertising costs as long as they are placed.
In addition, to get results with listing ads, advertising management based on experience and knowledge and regular maintenance are required. It is possible to outsource to an agency, but this will incur costs. Although repeated verification and improvement can reduce the cost per successful transaction, cost-effectiveness tends to settle at a certain level even in the medium to long term. The advantages and disadvantages of listing ads are explained in more detail in the article below.